Posted by Elspeth M. on Monday, April 29th, 2013
Image Source: Biztechmagazine.com
Online sales might seem like a trend of the future, but each year the amount of revenue generated on sites like Amazon and eBay continue to skyrocket. More and more purchases are made by consumers simply firing up their computers and clicking, “Buy now.” Continue reading…
Posted by Elspeth M. on Friday, April 26th, 2013
Image Source: Digitalsherpa.com
Why do your customers buy from you? Small businesses comprise about 80% of our economy. However, many have problems standing up to the buying power of big corporations. Continue reading…
Posted by Elspeth M. on Thursday, April 25th, 2013
Image Source: Businessinsider.com
Shopping online isn’t just a trend — it’s a steadily increasing source of revenue. Buyers are continually improving their confidence in what they’ll buy, how much they’ll spend and where they buy from. Continue reading…
Posted by Elspeth M. on Wednesday, April 24th, 2013
Image Source: Kellerfay.com
Microsoft Outlook email may be one of the most popular programs used by businesses today. MSN has a long history of prevalence as the number one option for business. But what about personally? Continue reading…
Posted by Elspeth M. on Tuesday, April 23rd, 2013
Image Source: Morethanbranding.com
If you’ve been taking our advice about headlines for your email marketing and best practices for developing content, you’ve probably seen a nice fat increase in who’s reading your newsletters. Now, it’s time to take a look at how a slogan ties in to your marketing. Continue reading…
Posted by Elspeth M. on Monday, April 22nd, 2013
Image Source: Dashburst.com
Ah, the American Dream; to own your own business and be your own boss. If you’ve dreamed of not reporting to a boss anymore, we hear you. Many many people hold tight to their visions of making their own way by owning a successful small business. Continue reading…
Posted by Elspeth M. on Friday, April 19th, 2013
Image Source: Intomobile.com
Where is your phone right now? Is it on your desk or right next to you? It’s true that our mobile phones have taken the world by storm. Just the ability to call someone from almost anywhere at anytime was an incredible feat. However, what about your smartphone? Continue reading…
Posted by Elspeth M. on Thursday, April 18th, 2013
Image Source: Designtaxi.com
Let’s just say that the product or service you sell is hard to explain. Your first obstacle in sales might be getting people to understand what you have to offer before they actually consider buying it. So, why not visually explain your product or service? Continue reading…
Posted by Elspeth M. on Wednesday, April 17th, 2013
Image Source: Buysight.com
Knowing your market isn’t just the best way to increase sales. It’s also the best way to improve your email marketing. When you look at the anatomy of who’s buying from you, it allows you to make informed content decisions about the products your clients really want. Continue reading…
Posted by Elspeth M. on Tuesday, April 16th, 2013
Image Source: Bitrebels.com
Email newsletters get spiced up when you start adding mixed media like podcasts, videos or unique photos. However, are you familiar with the concept of viral videos? You’ve probably seen several and didn’t even know it. Continue reading…
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