ClickMail's ESP Selection Guide 2012: 29 factors to consider when shopping for an ESP

You've made it to the inbox. Now what?
Driving ROI once your email is delivered.

Using Email Marketing to Drive Sales in a Challenging Market - Featuring: ExactTarget & ClickMail Marketing
Case study on how Richmond American Homes gained a tremendous ROI with their email campaigns in a down economy.

Webinar: You Don't Need to have ESP to Choose an Email Service Provider
Ten important factors to consider when choosing an ESP.

Webinar: Deliverability Best Practices - Featuring Footwear etc.
Learn how ClickMail Marketing, Pivotal Veracity and GoodMail Systems helped Footwear etc. on to the road to deliverability recovery.

MailUp: Keep picking losers? Send winner emails with A/B testing.
A practical guide to optimizing your email campaigns.

BlueHornet: Best Practices for Transactional Email Messages
Helps email marketers and online retailers understand what sets transactional emails apart from commercial messages, how to comply with federal regulations, and how to take advantage of opportunities to optimize transactional email programs.

Lyris: Email Subject Lines - 15 Rules to Write Them Right

Forrester: Break Free From Bad Email
A holistic email marketing strategy aimed at increasing the long-term return from email subscribers.

Lyris: Email Design No-No's Guide for Non-Designers
An overview of the most effective email design elements, an explanation of why "good designs" from print and postal mail do not translate to email, and what marketers should look for when reviewing email design.

Lyris: Top Ten Email Templates
Ten free email templates developed by experts.

ExactTarget: Email Marketing Design & Rendering
Tips for improving ROI, click-throughs, and conversions, as well as tips on pixels, CSS, and HTML for designers.

Lyris: The Complete Guide for Creating HTML Emails
These technical and design best practices have been compiled from articles Lyris has written over the years to assist marketers with improving their own email marketing campaigns.

BlueHornet: Best Practices for HTML Email Rendering
Best practices for designers, coders, and non-designers alike on how to build a successful email that will render well in all email clients.

BlueHornet: The Third Screen: What Email Marketers Need to Know about Mobile Rendering
Provides relevant information for designers, coders, and non-designers alike on how to build a successful email that will render well for mobile.

ExactTarget: Dynamic Content for Email Marketing
An in-depth look at Dynamic Content, with special focus on organizations who are capitalizing on its benefits to reach success.

ExactTarget: The Design Toolkit
Seven design principles that will drive customer engagement.

Lyris: The Opt-In Email Marketer's Checklist for Inbox Delivery
Top 10 delivery tips for every email marketer.

Lyris: How to Optimize Your Email Deliverability
In this document, Lyris describes critical efforts you can make to optimize your messages' chances of reaching your subscribers.

DMA & Epsilon Interactive: Authentication, Accreditation & Reputation - for Marketers!
This whitepaper focuses on what marketers need to know to be successful in languae that marketers can understand.

ExactTarget: Field Guide to Email Marketing
An idea-starter and resource guide to help you find new and exciting ways to use email marketing in your own organization.

ExactTarget: No Executive Left Behind
10 Things Your C-Suite Must Know About Email Marketing

Lyris: Strategies on Growing Your List Without Compromising Your Opt-In Principles!
Tips on how to grow your list without compromising your commitment to your opt-in permission.

DL&A: Congress Passes Comprehensive SPAM Legislation
Addresses situations in which spammers obtain unauthorized access to an innocent party's email account and use it to send spam.

Lyris: Mobile Marketing How-to Guide
This how-to guide provides the information you need to develop, implement, and optimize mobile marketing programs.

Lyris: 9 Tips for Organizing Your PPC Campaigns
Tips for managing an effective PPC campaign through Google AdWords.