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View past issues of The ClickMail Marketer:
Volume 6 – 2013
• No.5 - May | The Four Kinds of Email Content That Matter MostVol.6 | No.5 - May
Topics:
This month ClickMail discusses How The Four Kinds of Email Content That Matter Most, B2B Mobile Email Open Rates Are Shockingly Low, Automation IS Personalization and Is Your ESP Protecting Your Data?• No.4 - Apr | How to Evaluate an ESP’s UsabilityVol.6 | No.4 - Feb
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This month ClickMail discusses How to Evaluate an ESP's Usability, 3 Reasons Subject Lines Matter, The Value of Automated Emails... and How to Get It and What Kind of Service Can You Expect From Your ESP?• No.3 - Mar | Permission Marketing on Mobile DevicesVol.6 | No.3 - Feb
Topics:
This month ClickMail discusses Permission Marketing on Mobile Devices, Win Their Attention Even as Distraction Rises, 5 Reasons to Pull the Trigger on Automated Emails and Two Updated Ways to Find the Best ESP• No.2 - Feb | See the Month’s Best Email Practices Vol.6 | No.2 - Feb
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This month ClickMail discusses how clickable buttons and other images in email affect CTR, the high cost of bad list data and what you can do about it, a comparison of social vs. email engagement as it relates to actual sales, and tips on how to achieve the most possible attention in your emails given the intense competition from other channels.• No.1 - Jan | See the Month’s Best Email Practices Vol.6 | No.1 - Jan
Topics:
Get email moving in 2013 with ClickMail’s insights on why and how a good mobile experience leads to the desktop inbox and ensures future deliverability, learn how to use automated emails to generate customer reviews and future content, get updated advice on how to avoid spam complaints against your emails, and see how to get your email messages moving with engaging video content.Volume 5 – 2012
• No.12 - Dec | See the Month’s Best Email Practices Vol.5 | No.12 - Dec
Topics:
ClickMail wraps up the year sharing ideas on generating automated email content, 22 tips for mobile marketing, advice for salvaging useful information from a poor response rate, great strategies for list segmentation, and more.• No.11 - Nov | See the Month’s Best Email Practices Vol.5 | No.11 - Nov
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This month’s edition is loaded with tips on increasing email frequency through content variety, designing for mobile, switching ESPs painlessly, cleaning your inbox, and more.• No.10 - Oct | Why an RFP is a bad way to find an ESP Vol.5 | No.10 - Oct
Topics:
Is a request for proposal (RFP) really worth the effort when deciding on an ESP? They can’t measure the customer satisfaction of the ESP, plus they can be full of distracting details about features you don’t really need and therefore don’t make the most fair comparison basis. You may find the money you’d spend on an RFP would be better spent on implementation.Choosing an ESP Tip: The training services provided by an ESP can make a big difference in your success and satisfaction. Also look at ongoing education options to stay up to date with updates.
• No.9 - Sep | How to integrate social and email for B2B Vol.5 | No.9 - Sep
Topics:
How to integrate your email and your social media buzz, even for B2B. It’s all about storytelling and sharing stories about your company and successes that your subscribers will also enjoy and even share. Meanwhile, stay clear of a fixation on “likes.”Choosing an ESP Tip: How to consider pricing and payment terms so they match your sending patterns and budget.
• No.8 - Aug | Dealing With Abandonment: More Tips From SmarterRemarketer Vol.5 | No.8 - Aug
Topics:
Best practices for dealing with down-funnel (transactional) and up-funnel (non-carting visitors) abandonment.Choosing an ESP Tip: When and how to turn to Consulting Services for strategy, design, deployment, coding and integration to improve your email marketing.
• No.7 - July | Turning Abandonment into an Abundant Opportunity Vol.5 | No.7 - July
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Want More Email Addresses? Turning Abandonment into an Abundant OpportunityChoosing an ESP Tip - Social Media: Email marketing must integrate with social networking tools...
• No.6 - June | How to Build a List Using Your Website Vol.5 | No.6 - June
Topics:
Want More Email Addresses? How to Build a List Using Your WebsiteChoosing an ESP Tip - Third-Party Integrations: Email is still the strongest messaging medium around in part because of its ubiquity...
• No.5 - May | Protecting Your Sender ReputationVol.5 | No.5 - May
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Know, Improve and Protect Your Sender ReputationReporting and analysis tools are critical for measuring the effectiveness of your email campaigns and making adjustments to optimize ROI over time...
• No.4 - Apr | Variation in ContentVol.5 | No.4 - Apr
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Beware the Boring One MessageChoosing an ESP Tip:
A subscriber's interaction, or lack thereof, can now influence your deliverability and therefore ROI. If a recipient doesn't open or engage with emails, an ISP might mark them spam. You need an ESP with new tools, tools that move you beyond open rates to data that helps you engage.
• No.3 - Mar | What You Can Do About Silent SubscribersVol.5 | No.3 - Mar
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Show Some Subscriber Love!Choosing an ESP Tip:
You need authentication to protect your sending reputation. A good sending reputation leads to better deliverability because ISPs use your reputation as a factor when deciding whether to route your message to the inbox. Proving your identity also reduces false positives and protects your brand. Make sure the ESP's authentication methods offer the protection you need.
• No.2 - Feb | Show Some Subscriber Love!Vol.5 | No.2 - Feb
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Show Some Subscriber Love!Choosing an ESP Tip:
ISPs look at your sending reputation when deciding whether or not to let your email through their system and into their customer's inbox. Your reputation is based past behaviors. Your reputation must be stellar to keep your email deliverability rate high. Your ESP's behavior can put your reputation at risk as well. Look for ways to manage your reputation with your ESP.
• No.1 - Jan | Don't Click That Button! 3 Ways to Minimize Spam FlaggingVol.5 | No.1 - Jan
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Don't Click That Button! 3 Ways to Minimize Spam FlaggingChoosing an ESP Tip:
You need the maximum number of emails delivered to inboxes so that subscribers can open and click for the maximum ROI. Everything related to deliverability and reputation must be optimized. Make sure your ESP manages and monitors deliverability appropriately on their end.