Getting Into the Gray Areas With Email Analytics

Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually gray, meaning it’s not hazy or unclear. Rather, in-depth […]

dig into gray areas with email analytics

Want Better Email Marketing? Read Those Release Notes

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with […]