What a racket (ha). Wonder what the boring marketers are doing this week? Big day coming up tomorrow, gotta go study my cheat sheet – there’s no way I’ll be able to fake my way thru reporting and metrics content tomorrow with this crowd, they’ll pull a ‘bed-bug eddie’ and cut off my thumb, then make me their coffee boy. No thanks…
So yeah, these industry events are SO BORING… (no-one believes me anymore, sigh). Great fun tonight, gambling/drinking/racketeering/extorting. Just another tough night at the office. I got to hang with some of the brain trust at SP, Kyle Truax (VP ProServ’s), Clara Hoban (VP Support Svcs), and Jeff Newlin (SVP Global Sales and Svcs). Cool 20’s-themed SpeakEasy let everyone blow off some steam after a VERY full day. I bailed before the place got raided.
Met many more marketing folks since the last post and had a chance to chat with a few of them… Kirk Elliott of MMS (medical marketing service) is a 6 yr customer of SP and he’s here for his first Summit. He ended up doing pretty well at the BlackJack table when I left (I think he picked my pocket). He’s here to get a handle on reporting and metrics (so I’m expecting to see you in my session bright and early tomorrow Kirk!)
Lisa Finfer (glasses down) and Clara Hoban (glasses up) take a break from the gambling to plot and scheme their next bootleg run… Who says crime can’t be fun? Lisa did me a solid earlier by sharing her clients with me (she’s the Director of Client Services at SP) when I went to interview the Brad-Barry Gang on an earlier blog entry.
Another scofflaw at the SpeakEasy was David Azulay of kern (he’s presenting tomorrow too – pictured below), he flew out for the Summit from SoCal. He manages strategy and account services for their B2B clients, and his session is one I’m not going to miss – Best Practices in Closed-Loop Demand Gen & Lead Management.