Yearly Archives: 2010


Director of Customer Success Takes Email Best Practices Up a Notch

This month, ClickMail takes email marketing best practices up a notch with the addition of Grant Johnson to our email marketing consultant business. Formerly of Lyris (a top-tier ESP we resell), Grant is coming on board as our Director of Customer Success. Grant’s vast experience includes time at ExactTarget (another top-tier ESP we resell) as […]

Grant Johnson adds to our email marketing best practices

triggered B2B emails for email marketing best practices

Triggered Emails for B2B Email Marketing Best Practices

A few months ago we published a blog on triggered emails in the Email Experience Council’s blog. So I was interested to read BtoB Online magazine’s article about B2B triggered emails, with suggestions for triggered email messages appropriate for the B2B email marketer to incorporate into his or her campaigns. Triggered email messaging suggestions included: […]


Establish Expectations, Meet Expectations: That’s Email Marketing Best Practices

As a follow-up to our email marketing blog post about being relevant to help you avoid declining CTRs, I want to remind you of one simple thing you can do to improve your entire email marketing program: Tell consumers what to expect. Then deliver it. I am still shocked, as 2010 comes to an end, […]

email marketing best practices meet expectations

Email Marketing Best Practices: Get Your Email Health Checkup at the Email Summit ‘11

Are your email campaigns keeping up with ever changing email marketing standards and best practices? Meet with ClickMail’s email marketing best practices and deliverability experts to discuss your organization’s email reputation, rendering, deliverability and layout with our free Email Health Check. Free to you at the summit, but worth $500! You can get your free Email […]

Get Your Email Health Checkup at the Email Summit ‘11

email marketing best practices--don't fear Facebook

Forget the Facebook Fear, Keep Your Focus on Email Marketing Best Practices for 2011

Wringing your hands over all this talk of Facebook Email? Don’t be. Our latest email marketing newsletter will assure you that email is here to stay. In our opinion as an email marketing vendor, email won’t go away because it’s a vital communication tool for business and ecommerce both. The takeaway here isn’t “Email is […]


You Can Overcome Those Email Marketing Challenges. Promise.

MarketingSherpa’s new chart shouldn’t surprise you at all. It shows the top challenges faced by those in email marketing and you’re sure to find most if not all of your own email marketing challenges highlighted here. Do any of these challenges sound familiar to you? Delivering targeted, relevant content Knowing your email marketing ROI Improving […]

overcome challenges with email marketing best practices

email marketing best practices

Email Marketing Best Practices: Are Your Customers Dogs or Cats? 1

Whether you’re a dog person or a cat person, you know the difference. As the saying goes, “Dogs have owners; cats have staff.” Dogs love you no matter what. Dogs never hold a grudge. They forgive everything. They are miserable when you leave and ecstatic when you return. They think you walk on water and […]