Triggered Emails for B2B Email Marketing Best Practices

2010-12-17T08:13:01+00:00

A few months ago we published a blog on triggered emails in the Email Experience Council’s blog. So I was interested to read BtoB Online magazine’s article about B2B triggered emails, with suggestions for triggered email messages appropriate for the B2B email marketer to incorporate into his or her campaigns. Triggered email messaging suggestions included: Welcome emails Post-purchase emails News and staff changes Anniversary or birthday emails (yes, you can do those in B2B email marketing!) […]

Triggered Emails for B2B Email Marketing Best Practices2010-12-17T08:13:01+00:00

Establish Expectations, Meet Expectations: That’s Email Marketing Best Practices

2010-12-16T15:11:29+00:00

As a follow-up to our email marketing blog post about being relevant to help you avoid declining CTRs, I want to remind you of one simple thing you can do to improve your entire email marketing program: Tell consumers what to expect. Then deliver it. I am still shocked, as 2010 comes to an end, at how many websites expect you to sign up for emails with no sales pitch, no description of what you’ll get, […]

Establish Expectations, Meet Expectations: That’s Email Marketing Best Practices2010-12-16T15:11:29+00:00

Email Marketing Best Practices: Are Your Customers Dogs or Cats?

2021-11-09T21:21:45+00:00

Whether you’re a dog person or a cat person, you know the difference. As the saying goes, “Dogs have owners; cats have staff.” Dogs love you no matter what. Dogs never hold a grudge. They forgive everything. They are miserable when you leave and ecstatic when you return. They think you walk on water and control the heavens and are the greatest creature to ever live. Ever. Dogs adore you. Cats could not care less about […]

Email Marketing Best Practices: Are Your Customers Dogs or Cats?2021-11-09T21:21:45+00:00

There’s no Such Thing as a “Best” ESP: Why ClickMail Sells ESP BlueHornet

2021-11-09T21:21:45+00:00

There’s no such thing as the best email service provider (ESP). But there is such a thing as the best ESP for you. That’s why we as an email marketing vendor resell over a dozen ESPs, to ensure we match our clients with the best choice for their needs.  Below is post 1 in our series of 5 posts on the top ESPs we resell and why…because the best ESP is the one that’s best for […]

There’s no Such Thing as a “Best” ESP: Why ClickMail Sells ESP BlueHornet2021-11-09T21:21:45+00:00

Email Marketing Best Practices Help You Weather the Storms

2021-11-09T21:21:46+00:00

In some ways, email marketing is like farming. You can’t just go along from day to day assuming everything will stay the same. If you’re a farmer, you’re dependent on the weather and you absolutely have to know what’s coming so you can adjust. You might know about what to expect, like hot weather in the summer and cold weather in the winter, but on a day-to-day basis, you can get big, costly surprises so you […]

Email Marketing Best Practices Help You Weather the Storms2021-11-09T21:21:46+00:00

Email Marketing Best Practices: Shocking Proof Quality Is More Important Than Quantity!

2021-11-09T21:21:47+00:00

It’s an email marketing best practice we harp on a lot in this blog, I know. But that’s because it’s an idea that’s so steadfastly adhered to, this idea that more names on your email list means more profit. No, it doesn’t. Do you need shocking proof that quality is more important than quantity when it comes to your in-house email list? Then click on through to this MarketingSherpa case study. The Indianapolis Symphony cut their […]

Email Marketing Best Practices: Shocking Proof Quality Is More Important Than Quantity!2021-11-09T21:21:47+00:00
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