Bill McCloskey at Email Data Source (EDS) recently published an article titled “Follow me” replacing “friend me”? on Twitter getting more popular than Facebook. According to a recent study cited by Bill, more companies had a presence on Twitter (54%) than on Facebook (29%). Of the 100 companies studied, about one-fifth used only used one social media channel (their choices being Twitter, blogging and Facebook). of the three channels. And they choose Twitter 76% by a landslide of, versus companies choosing only Facebook (14%) or only blogging (10%).
EDS is in the business of providing easy access to competitive information and practices in the email marketing space. You might be wondering why an email marketing vendor is reporting on Twitter’s popularity. Social media is becoming more and more intertwined with managed email marketing. Bill is looking at all of this in the context of how it complements a strong email marketing process.
You might also be thinking, “Holy cow, we have to get on Twitter!” But we as we will caution you once again as we have so often in this blog not to jump on the Twitterwagon until your email marketing processes and email best practices are down pat.
And I’ll throw out something else for you to consider before you start soliciting followers: Compare the ease of Twitter to the ease of managed email marketing. Do you see how easy it would be to focus your attention on that “marketing” channel instead of the challenging, at times exasperating email marketing channel?
It’s good to keep in mind that email marketing continues to offer the highest ROI by far of every other marketing medium.
Read the article, think on your company’s social media marketing strategy, but remember to put your time and effort into the marketing channel that has the biggest payback: managed email marketing.
Read Bill’s article by clicking here