Think about this: You’re impacting your deliverability rate even before someone signs up.
That’s because it all starts with the subscriber: whether they want to hear from you, and how engaged they are with your email.
Moving forward, major ISPs will be measuring the subscriber engagement when determining whether or not your email is spam. An email deliverability best practice is to let the subscriber determine the boundaries of his or her relationship with you to make sure that engagement is higher later.
Which is why preference centers should be part of your email deliverability best practices, now more than ever.
Read more about preference centers and their impact on your email marketing delivery rate (and therefore email marketing ROI) in the latest ClickMail Marketer.