Add Preference Centers to Your Email Deliverability Best Practices


impacting email deliverabilityThink about this: You’re impacting your deliverability rate even before someone signs up.

That’s because it all starts with the subscriber: whether they want to hear from you, and how engaged they are with your email.

Moving forward, major ISPs will be measuring the subscriber engagement when determining whether or not your email is spam. An email deliverability best practice is to let the subscriber determine the boundaries of his or her relationship with you to make sure that engagement is higher later.

Which is why preference centers should be part of your email deliverability best practices, now more than ever.

Read more about preference centers and their impact on your email marketing delivery rate (and therefore email marketing ROI) in the latest ClickMail Marketer.


About Marco Marini

Marco Marini is the CEO of ClickMail Marketing, a vendor-neutral reseller of email marketing solutions. Marco is an acknowledged expert in email marketing with over 15 years of experience in the field. Before being named CEO at ClickMail, he was the VP of Marketing & Operations. Marco has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

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