Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice

2021-11-09T21:44:17+00:00

You do more harm than good when you send to a bad email address. So, again, don’t get caught up in the quantity over quality mentality of in-house email lists. That quantity could come back to haunt you and make your precious list worth about, oh, nothing. And “nothing” isn’t any kind of quantity at all! Here’s the deal: You only get email marketing ROI when you a) get your email into an inbox, b) get […]

Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice2021-11-09T21:44:17+00:00

Email Marketing Best Practices Include Easy Unsubscribe

2021-11-09T21:44:18+00:00

Have you ever gone to a dinner party that bored you but felt like you couldn’t leave? Some unsubscribe processes are like that. And they are the opposite of email marketing best practices. A few years ago, I subscribed to an industry newsletter to help me get a better understanding of the industry, as we were taking on a new client, and that knowledge was useful. After a few good years, the client went away. (It was […]

Email Marketing Best Practices Include Easy Unsubscribe2021-11-09T21:44:18+00:00
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