Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice

2021-11-09T21:44:17+00:00

You do more harm than good when you send to a bad email address. So, again, don’t get caught up in the quantity over quality mentality of in-house email lists. That quantity could come back to haunt you and make your precious list worth about, oh, nothing. And “nothing” isn’t any kind of quantity at all! Here’s the deal: You only get email marketing ROI when you a) get your email into an inbox, b) get […]