As a Marketer, I’m happy to see the “Social is taking over email” articles and blogs go away in place of more reasonable views that they can work together without one necessarily excluding the other. For me, the next step is to join forces with the two channels. One way: When people unsubscribe, give them an option to fan you or follow you instead. Does that sound counter intuitive? After all, they are basically saying “I don’t […]