Don’t be caught by surprise when you suddenly realize you need to improve email deliverability. Now. Instead, watch for trends over time. By trend I mean a movement either going up or going down, and in the email marketing world, like in most others, it’s either a change for better or worse.
The latest issue of the ClickMail Marketer tackles trends and teaches you how to use them to improve email deliverability, by spotting and acting upon them. Check out this email marketing article for tips on trending the following to watch out for signs of trouble:
- Open rates
- Bounce rates
- Email deliverability
- Email marketing ROI
As the article says, if your numbers are moving in the wrong direction, analyze what you’re doing that is causing the trend and correct it right away. Look at what’s changed within your email marketing program to cause the shift. Then correct it before email deliverability problems follow.