Every time you send out an email, if you’re not testing, you’re losing. There are countless incremental ways to improve the effectiveness—and ROI—of your email marketing. But you’ll only discover all of those little tweaks and tune-ups by testing. Make it a goal to do an A/B test of some kind every single time you send out an email. This doesn’t have to be a lot of work, I promise! I’m not suggesting you develop two […]