Today I got a shock. An unsubscribe shock. I’ve been getting emails from a major retailer for some time, years, but never acted on them. Finally today I clicked on the Unsubscribe link (instead of just deleting the emails like I have been doing). In that way, this big behemoth company is adhering to email marketing best practices: The unsubscribe link was easy to find, and clicking on it took me straight to a web page […]