With so many marketers caught up in social media initiatives and the rapidity with which the email marketing landscape can change, it’s easy to lose sight of the basics. ClickMail’s Director of Sales & Business Development Michael Kelly recently summed up some back to basics core information we need to remember as email marketers: the 40/40/20 rule. Despite all the integration and technological innovation and newness of social media, email marketing best practices still adhere to the […]