October 4, 2010 - Clickmail Marketing

Be Smart About Spam: Make Opt In One of Your Email Deliverability Tools

2021-11-09T21:21:49+00:00

Is opt in one of your email deliverability tools? It should be! As Jeanne Jennings points out, opt in is simply smart business. In a blog post titled “Opt In vs. Opt Out: It’s a Business Decision,” Jeanne makes a strong business case for opt in, strong enough that we at ClickMail say it’s time to add opt in to your list of email deliverability tools. Opt out is the way out, but “there is a […]

Email Marketing Vendor Decries Exclusivity as Bad for Customer

Sharon2021-11-09T21:21:50+00:00

As an email marketing vendor that resells dozens of other vendors, ClickMail has always been of the mindset that the customer is first, and the more vendors we represent, the more likely we’ll be to find the best fit for our customers. It’s one reason clients choose ClickMail. They know we won’t force them to use a particular ESP, for example. They trust us to figure out the ESP that will give them the highest email […]