Wringing your hands over all this talk of Facebook Email? Don’t be. Our latest email marketing newsletter will assure you that email is here to stay.
In our opinion as an email marketing vendor, email won’t go away because it’s a vital communication tool for business and ecommerce both. The takeaway here isn’t “Email is dead.” The takeaway here is “Pay attention.” And paying attention is always an email marketing best practice, because the world of email marketing is constantly changing.
At this point, our advice is beware any time someone declares the untimely demise of email. Also, beware too the journalist’s tendency to only look at B2C communications and email marketing, without taking into account B2B or the business use of email.
And Mark Brownlow has even more assurances with his eight lessons learned from this Facebook Email Fear, including email is not dead and how we simply need to change our thinking…not our communication channels. He makes several good points, so if you need more reassurance after reading the latest ClickMail Marketer, click on over to his article next.
The top email marketing best practices for 2011? Ignore all the pundits proclaiming the end of email! Instead, learn and implement all you can about the latest email marketing best practices…including those related to Facebook and other forms of social media.