A few months ago we published a blog on triggered emails in the Email Experience Council’s blog. So I was interested to read BtoB Online magazine’s article about B2B triggered emails, with suggestions for triggered email messages appropriate for the B2B email marketer to incorporate into his or her campaigns. Triggered email messaging suggestions included: Welcome emails Post-purchase emails News and staff changes Anniversary or birthday emails (yes, you can do those in B2B email marketing!) […]