Email Marketing Best Practices: Email’s Place in Content Marketing

2011-01-30T09:49:55+00:00

Rarely a day goes by now that we don’t see something about content marketing. It might be the subject of a blog post, an article or a new book, but it’s definitely a hot topic right now! Which begs the question, how does email marketing fit with content marketing? Quite well, thank you very much!! Content marketing is new enough that there isn’t yet one agreed upon definition. One marketer might tell you it means acting […]

Email Marketing Best Practices: Email’s Place in Content Marketing2011-01-30T09:49:55+00:00

Email Marketing Best Practices: Make Your Email Newsletter More Personal?

2011-01-20T10:16:39+00:00

A thought for 2011: Make your email newsletter more real. The world is increasingly social and connected. I predict we’re starting to expect that we’ll only hear from real people and buy from businesses we can associate with names and faces. It’s only a prediction, mind you. Most websites I visit and email newsletters I receive remain generic. Only blogs are typically personal, meaning you see a name and a photo of a real person. Websites […]

Email Marketing Best Practices: Make Your Email Newsletter More Personal?2011-01-20T10:16:39+00:00

How to Improve Your Email Marketing Program in Six Months or Less

2011-01-19T10:16:17+00:00

It’s the beginning of a new year. Advice is flying at you from all directions. Predictions too. 2011 this and 2011 that… It can be a little overwhelming for an email marketer, especially in light of the growth of social media and all the buzz about content marketing! At the risk of tossing even more advice your way, we want to suggest you review some of your email tactics. But rather than overwhelm you, we’ll make […]

How to Improve Your Email Marketing Program in Six Months or Less2011-01-19T10:16:17+00:00

Email Marketing Best Practices: Customer Retention Still a High Priority

2011-01-11T08:46:46+00:00

MarketingSherpa’s recent chart made me smile. After reading through countless articles and blogs this morning as I attempted to get caught up on my email marketing related reading, I was happy to see a recent chart of the week…and to see that improving customer relations and retention were second in priority. Because most of what I was reading about was social this and social that. This might just demonstrate that email marketers aren’t completely ignoring the […]

Email Marketing Best Practices: Customer Retention Still a High Priority2011-01-11T08:46:46+00:00

Email Marketing Best Practices B2B vs. B2C: What’s the Difference?

2011-01-06T12:46:55+00:00

If you’re like me, and you live, breathe, eat this email marketing stuff every day, you might also be like me, meaning you find yourself some days thinking there’s no difference between B2C and B2B email marketing. That’s because everything published about email marketing and email marketing best practices can pretty much be assumed to be about B2C email marketing…unless it says otherwise. The difference is in the numbers: B2C email marketers are typically dealing with […]

Email Marketing Best Practices B2B vs. B2C: What’s the Difference?2011-01-06T12:46:55+00:00

An Automated Email Marketing Primer: The Terms and The Uses

2011-01-05T12:39:01+00:00

With marketing automation increasing, you’ve heard plenty about automated email, I’m sure. But that term tends to group together what are in reality very specific and different ways of doing automated email marketing. And knowing about those different ways means knowing more about automated email marketing best practices. To help get you up to speed so you can make better use of automated email in 2011, here’s a brief primer on the terms and what they […]

An Automated Email Marketing Primer: The Terms and The Uses2011-01-05T12:39:01+00:00
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