When was the last time you heard an email marketer say everything was perfect? Never? I hope that’s your answer, because with all the ins and outs, nuts and bolts, and constantly changing parts of email marketing, I don’t know how anyone would ever get to the point where they could honestly say they had zero problems. Nada. Zilch. None.
For one thing, no one has a 100% email deliverability rate. OK, an email from me to my mother might have a perfect email delivery rate, but not an email from me to an in-house email list of 87,000 names. Email delivery problems are a fact of life for people in our field. And a reason for companies like ClickMail, that can act as an email deliverability consultant.
To improve email deliverability so it’s as close to perfect as you can get it takes a lot of expertise and email deliverability tools. You’ll need to look at many factors, including:
- Being permission-based
- Your sending reputation
- Compliance issues
- Choosing the best ESP for your organization
- Design, layout and messaging considerations, including the subject line
- Honoring preferences
The good news is, all of the above is doable. You can improve any and all of these factors starting today with the right email deliverability tools and expertise.
Even with ClickMail on your email delivery team, a perfect deliverability rate will be near impossible. But an incremental change that can improve email deliverability will in turn increase the numbers of people you reach and your possible conversions. So any improvement is a good thing, no matter how slight.