March 1, 2011 - Clickmail Marketing

Just as We Predicted: Email Is Alive and Well!

2011-03-01T16:20:10+00:00

Everyone loves drama (hence the popularity of reality TV!), so I don’t think the cries of email’s demise are going to end any time soon. Therefore it will remain our job as email marketing vendor to watch for the signs that prove otherwise. eMarketer just published more numbers that disprove the naysayers who keep sounding the death knell for email. Although web-based email use might have declined, that doesn’t mean email use itself has declined. Keep […]

Email Deliverability Consultant Builds Online Tool for Choosing Best ESP

Jared LaRock2011-03-01T10:19:38+00:00

In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. What was already confusing is now even more so. And it’s not as if one or two ESPs shine as the standouts, because every organization has different needs…so every organization is going to have […]