From Relevant to Awesome: A New Measurement of a Tired Email Best Practice

2021-11-09T21:20:48+00:00

We talk a lot about relevance in this email marketing blog. A lot. So imagine my surprise to see Morgan Stewart’s article on relevance being over-rated. Gulp. I don’t think Morgan is saying throw relevance out the window. Of course our email marketing must still be relevant! That’s chief among email marketing best practices! Perhaps we should reconsider the word, however. Morgan points out: ‘The vocabulary used by consumers talking about the companies that do the […]

From Relevant to Awesome: A New Measurement of a Tired Email Best Practice2021-11-09T21:20:48+00:00

Keeping You Up to Speed on Email Marketing Best Practices

2021-11-09T21:20:49+00:00

At a recent marketing conference, I was struck by two things: 1) the predominance of “content” as a topic, and 2) my assumptions about people’s level of knowledge. Sometimes as an email marketing vendor we can be so immersed in the daily business of email–constantly keeping up with email marketing best practices and industry changes–that we forget not everyone knows what we know. Whether it’s creating this email marketing blog, writing our email marketing newsletter, researching […]

Keeping You Up to Speed on Email Marketing Best Practices2021-11-09T21:20:49+00:00

More Email Marketing Best Practices for Building Email Lists

2021-11-09T21:20:49+00:00

Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made repeatedly that we should pay attention to: 1) Content that rocks. Admittedly, no one uses that phrase “content that rocks” in […]

More Email Marketing Best Practices for Building Email Lists2021-11-09T21:20:49+00:00

Email Marketing Best Practices for Growing Your List: Use a Real Person!

2021-11-09T21:20:50+00:00

Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance have deemed it advice worth repeating just the same…because if everyone were applying these email marketing best practices, we’d stop talking about […]

Email Marketing Best Practices for Growing Your List: Use a Real Person!2021-11-09T21:20:50+00:00
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