Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made repeatedly that we should pay attention to: 1) Content that rocks. Admittedly, no one uses that phrase “content that rocks” in […]