You know the drip drip drip of the leaky faucet that keeps people up at night in comedy shows? Sometimes it’s not the faucet, it’s the email marketing drip campaign that’s keeping someone awake…usually a marketer! Beyond the challenges of the offer, email design and email copywriting that all must be figured out (and tested!) for a successful email marketing drip campaign is the drip. Er, I mean the frequency. How many emails how often? The […]

The world seems to be all about social media now: Facebook, Twitter, YouTube, Digg, LinkedIn, Flickr…so many social networks! So many places you’d love to connect with via your email marketing program! Go social with email, yes! And have more success when you’re clear on your goals before starting. What is the purpose of social media marketing? For your business it’s most likely two-fold. On the one hand, you’re deepening customer engagement with your social media […]

Although ESPs have been around for over a decade and email marketing is mainstream, there are still plenty of newbies just jumping into the email marketing waters. And for them, there are many mysteries surrounding the ins and out of email and email marketing best practices. Below are some tips for beginners in response to frequently asked questions we get here at ClickMail as an email marketing vendor. Using an ESP for automation Using an ESP […]