Email Marketing Best Practices: Relate to Customers With a Relational Database

2021-11-09T21:20:48+00:00

Below is an email marketing best practices blog we published in the Email Experience Council’s blog. The content is critical enough that we are republishing it here as well. In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that’s a tall order! With 5,000 or 50,000 or even 500,000 names in […]