You know the drip drip drip of the leaky faucet that keeps people up at night in comedy shows? Sometimes it’s not the faucet, it’s the email marketing drip campaign that’s keeping someone awake…usually a marketer! Beyond the challenges of the offer, email design and email copywriting that all must be figured out (and tested!) for a successful email marketing drip campaign is the drip. Er, I mean the frequency. How many emails how often? The […]