June 3, 2011 - Clickmail Marketing

A Comprehensive Guide to Email Design and Coding Best Practices

Sharon2021-11-09T21:19:48+00:00

Here at ClickMail, we’re primarily a value-added reseller of ESPs and an email deliverability consultant. However, we also offer email design and technical services, so we keep up with what’s going on in the world of email marketing best practices for everything, including email design and coding. The newly published “Email Design and Coding Recommendations” guide from Responsys is by far the most detailed email design and coding guide I’ve seen to date. It covers not only […]

Trends in SMS Mobile Marketing

2021-11-09T21:19:49+00:00

As email marketers, we might find the sexiness of HTML email too alluring to pay much mind to SMS as a form of mobile marketing. However, now that 90% of the U.S. population owns a cell phone, you should take the time to see if mobile marketing via SMS should be part of your overall plan. Among the trends we’re seeing in SMS mobile marketing is location-based marketing. If, for example, you know your customer just […]