One of your best email deliverability tools isn’t an email delivery tool at all. It’s the ability to email people at the right time with the right message. How does that improve email deliverability? When you consistently tell people what they want to hear when they want to hear it, your emails are welcomed, not ignored or reported as spam…both of which can work against your reputation and cause email delivery problems.
For advice on how to improve in that area, Silverpop has an easy-to-digest tip sheet on figuring out and maximizing your email timing and frequency. In it, you’ll find some standard email marketing best practices that you might not yet be doing, like setting up a welcome email campaign. You’ll also find some less well-known yet equally valuable advice, such as change up your messaging when your email frequency goes up like during the holidays.
It’s only 10 tips and two pages long, yet the advice is priceless. Download it now, implement it today, and avoid email delivery problems tomorrow. And if you need guidance or help with implementation, call on ClickMail.