Email Marketing Best Practices: Always Treat Them Like Real People
Sharon2021-11-09T21:19:38+00:00Although Kara Trivunovic is being a little tongue-in-cheek in her EmailInsider post on why marketers should send email birthday greetings, one sentence in here really gave me pause. Kara cites examples of her clients getting appreciative notes upon receiving a birthday email, including this one: “You can’t know how much this means to me. This is the first year I am celebrating my birthday since my wife passed away. It put a smile on my face, […]