Email Marketing Best Practices: Always Treat Them Like Real People

2021-11-09T21:19:38+00:00

Although Kara Trivunovic is being a little tongue-in-cheek in her EmailInsider post on why marketers should send email birthday greetings, one sentence in here really gave me pause. Kara cites examples of her clients getting appreciative notes upon receiving a birthday email, including this one: “You can’t know how much this means to me. This is the first year I am celebrating my birthday since my wife passed away. It put a smile on my face, […]

Email Marketing Best Practices: Always Treat Them Like Real People2021-11-09T21:19:38+00:00

Know the Difference: Web Coding vs. Email Coding

2021-11-09T21:19:38+00:00

Sure your designer can make your website wow like a coding whiz, but when it comes to email design, those coding skills will definitely need a little adjustment. Sometimes the best email rendering tool is a little HTML knowledge. Watch out for ugly emails that render nothing like you wanted by knowing the difference between what works on a web page vs. what works in an email. Below are two commonly misunderstood differences between website and […]

Know the Difference: Web Coding vs. Email Coding2021-11-09T21:19:38+00:00
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