Returning from Connections 2011, we’re catching our breath and taking the time to reflect on the key messages and new trends in email marketing this year. And nothing stood out more than the importance of integrating your email marketing with your social campaigns to engage your social audience. After all, your social media following have the ability to encourage your audience to make a purchase or choose not to buy a certain product. Because some people […]

Recently, we wrote about how typos and spelling errors can kill your email marketing campaign faster than you can say “Oops, I forgot to use spell check!” But we didn’t talk about the best ways to proofread. After all, spell check doesn’t catch every spelling error, wrong word choice, or grammatical misstep. Unfortunately, some things in email marketing still must be done manually, and proofreading is one of these details. Email marketing best practices demand that […]

ClickMail is proud to announce that the Silicon Valley/San Jose Business Journal has ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley. This is the second time ClickMail’s growth has been recognized by a major publication in recent weeks. Previously, Inc. Magazine ranked the email marketing vendor 2,109 on a list of the 5,000 fastest growing companies. ClickMail will be recognized by the Silicon Valley/San Jose Business Journal at […]

As an email marketer, you are undoubtedly familiar with the upward stages of customer loyalty: Prospective -> First-time subscriber -> Customer -> Advocate Occasionally, your subscriber won’t make it to customer (“unsubscribe”) or your customer will become inactive (automatic email delete, decreased email opens, decreased/no click-throughs). Aside from the obvious important “hook” point to get your prospective to subscriber with email marketing best practices, these are other points in the customer life-cycle at which you as […]

We talk a lot about killer content, well, making your email marketing campaign killer. But while uninteresting, generic, too-long or too-technical content can hurt your email campaign, there’s nothing that will kill your email marketing campaign faster than an email with spelling errors. I’ve always suspected that typos, spelling errors, and to a lesser degree, punctuation and grammatical errors hurt the sender’s reputation, and ultimately, the bottom line. A single error in an email looks sloppy and unprofessional, and […]

Lately, buzz isn’t buzz unless it contains the word “social.” Social media, social sharing, and social sites are getting all the attention while email marketing is ignored.  But is email marketing fast going the way of the pony express (which is to say, down the road to extinction)? Absolutely not. In fact, thanks to social media and all of other social sites proliferating daily, email marketing is more powerful than ever. The purpose of email marketing […]