How to Kill an Email Marketing Campaign: Typos and Grammatical Errors

2021-11-09T21:18:46+00:00

We talk a lot about killer content, well, making your email marketing campaign killer. But while uninteresting, generic, too-long or too-technical content can hurt your email campaign, there’s nothing that will kill your email marketing campaign faster than an email with spelling errors. I’ve always suspected that typos, spelling errors, and to a lesser degree, punctuation and grammatical errors hurt the sender’s reputation, and ultimately, the bottom line. A single error in an email looks sloppy and unprofessional, and […]