October 2011 - Clickmail Marketing

Avoid Making These Scary Email Marketing Mistakes

Sharon2021-11-09T21:18:09+00:00

On the spooktacular Halloween day, we thought we’d revisit some of the scariest email marketing mistakes we’ve seen over the years, in the hopes that you won’t let these haunt YOUR email marketing messages…! In one of our early posts for the Email Experience Council (EEC) we talked about 9 common real-world email marketing mistakes that you can avoid, and I’m sorry to say, two years later, I’m still seeing some of these email marketing mishaps […]

Avoid Making These Scary Email Marketing MistakesSharon2021-11-09T21:18:09+00:00

Are Your Emails Getting Through? Email Deliverability Best Practices Ensures They Are!

Sharon2021-11-09T21:18:10+00:00

Recently I’ve been having a very frustrating experience. My emails haven’t been getting through. As someone that constantly writes about email deliverability and the importance of adhering to email marketing best practices, the irony of this recent development hasn’t escaped me. Granted, the emails I’m referring to are personal emails, from my personal gmail account, to someone who is expecting my emails, but this whole thing got me thinking: If I’m not assured my emails are […]

Are Your Emails Getting Through? Email Deliverability Best Practices Ensures They Are!Sharon2021-11-09T21:18:10+00:00

Keep Your Email Subscribers with Email Marketing Best Practices!

Sharon2021-11-09T21:18:38+00:00

Growing a significant email list doesn’t just happen instantly: email marketers know better than anyone else that it takes time and energy. But all that effort goes to waste if your email marketing campaigns don’t continually engage and interest your hard-won subscribers. Ensuring that you maintain your focus on creating interesting and relevant copy not only keeps subscribers interested in what you have to say, it also helps your email deliverability rates. To keep your subscribers […]

Keep Your Email Subscribers with Email Marketing Best Practices!Sharon2021-11-09T21:18:38+00:00

ClickMail Marketing CEO Marco Marini interviewed on Sales Lead Management Association Radio

Sharon2021-11-09T21:18:38+00:00

Marco Marini, CEO of ClickMail Marketing, was recently interviewed on the international Sales Lead Management Association radio program about the email marketing landscape. If you’ve ever wanted answers directly from an expert, this is your opportunity to get them! We’ve written a lot recently about automated email marketing campaigns, so if you’ve wondered if email marketing automation is right for you, Marco discusses why it may or may not be. He also addresses how successful email […]

ClickMail Marketing CEO Marco Marini interviewed on Sales Lead Management Association RadioSharon2021-11-09T21:18:38+00:00

Email Marketing Remains ROI King

Sharon2021-11-09T21:18:39+00:00

A recent article by Ken Magill confirms what we at ClickMail Marketing have been preaching (ah, sweet confirmation): that is, that email marketing is “returning vastly more for every dollar spent on it this year than every other marketing channel,” according to the Direct Marketing Association’s just-released Power of Direct economic impact study. Specifically, email marketing is bringing in $40.56 for every dollar spent on it this year, according to the DMA. When compared to other […]

Email Marketing Remains ROI KingSharon2021-11-09T21:18:39+00:00

Test Those Subject Lines!

Sharon2021-11-09T21:18:40+00:00

In our last post, we talked about the importance of testing your email schedule for deliverability to mobile devices, given the prevalence of mobile devices on bedside tables and the increase in email engagement in the “wee hours” of the morning and weekends. This is a new trend that is only happening due to the surge in popularity of smartphone and email-enabled mobile devices. And once we get started talking about testing for email deliverability, it’s […]

Test Those Subject Lines!Sharon2021-11-09T21:18:40+00:00

Experiment with Mobile Testing for Increased Email Deliverability

Sharon2021-11-09T21:18:40+00:00

Revisiting a Marketing Profs article from this past summer reminded me that as an email marketer, you have a wealth of email deliverability data at your fingertips. But are you looking at it? As mobile usage increases, your email marketing best practices should include knowing the demographic makeup of your customer, how your customers interact with your brand, and what devices they use to browse your website. Are your emails “mobilized” for optimized mobile viewing? For […]

Experiment with Mobile Testing for Increased Email DeliverabilitySharon2021-11-09T21:18:40+00:00

3 Ways a Blog Can Make Your Email Marketing Easier

Sharon2021-11-09T21:18:41+00:00

Keeping a blog can give a seriously large lift to responses from your emails. Maybe you know this, but you’re just too busy for blogging and email marketing. Actually, you’re probably not. Write blog posts, and you’ll find your email campaign is taken care of. A blog can actually bring in subscribers, provide ready-made content for your emails and even lend your campaign a personable tone. A Source of New Subscribers Blogging means that with every […]

3 Ways a Blog Can Make Your Email Marketing EasierSharon2021-11-09T21:18:41+00:00

How to Build a Valuable List

Sharon2021-11-09T21:18:41+00:00

As an email marketer, you’re always looking to add more names to your email list. But as with many things in life, we sometimes get too focused on quantity over quality. Which doesn’t sound like a problem in the world of email marketing, until you realize a list based on quantity will decrease your email marketing ROI and even negatively impact your email deliverability rate. In our last post, we wrote about the benefits to culling […]

How to Build a Valuable ListSharon2021-11-09T21:18:41+00:00

For Email Deliverability, Sometimes Less (on your Lists) Means More

Sharon2021-11-09T21:18:41+00:00

(Updated July 2018) So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know it, your email deliverability is plummeting and you can’t get an accurate sense for how effective your email marketing campaign was. How could […]

For Email Deliverability, Sometimes Less (on your Lists) Means MoreSharon2021-11-09T21:18:41+00:00