Revisiting a Marketing Profs article from this past summer reminded me that as an email marketer, you have a wealth of email deliverability data at your fingertips. But are you looking at it? As mobile usage increases, your email marketing best practices should include knowing the demographic makeup of your customer, how your customers interact with your brand, and what devices they use to browse your website.  Are your emails “mobilized” for optimized mobile viewing? For […]