A recent article by Ken Magill confirms what we at ClickMail Marketing have been preaching (ah, sweet confirmation): that is, that email marketing is “returning vastly more for every dollar spent on it this year than every other marketing channel,” according to the Direct Marketing Association’s just-released Power of Direct economic impact study. Specifically, email marketing is bringing in $40.56 for every dollar spent on it this year, according to the DMA. When compared to other […]