What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for your subscribers and the actions they take. Remember, with the increasing interactivity between social media and email, never has connecting with the consumer been more important. And adding thank you emails to your email marketing best practices is […]

As an email marketer, sometimes it can feel like you’re talking to yourself. Right? You craft interesting, relevant, compelling messages, and send them out to the universe, and unless you’re actively engaged in monitoring the results (and you should be) you are probably already onto the next email marketing campaign, considering the best approach, how to win new subscribers and entice your current subscribers to follow through to convert. Are your subscribers into you? Or not? […]

It’s here to stay, and it’s growing by the day. You know what’s coming, don’t you? Of course you do: It’s social media! But even as social media continues to grow in popularity and effectiveness, email marketing can play along! In fact, as the social sphere expands, so too should your email marketing best practices. There are many ways to expand your email marketing best practices to incorporate social media within your email marketing campaigns, and […]

If you’ve been reading this email marketing blog for any length of time, you’ve probably noticed that we like to talk about the importance of testing. Only through testing do you learn what works for your email marketing campaigns, and what doesn’t. Testing is how you continually improve your email marketing. And there’s another benefit to testing: you can avoid mistakes that require apology emails later. By testing emails, you can catch typos, prevent broken links, […]

When it comes to a successful email marketing campaign, it will pay off in the long run if you adhere to the right BITS in your email marketing best practices. And yes, you’ve probably guessed it: BITS is an acronym to help you remember four key factors that will ensure the success of your email marketing strategy: Brevity Interactivity Trackability Subscriber Preferences Brevity: If email marketing isn’t a format that is made for “short and sweet” […]

As an email marketer, you know how important relevance is to your email marketing campaign strategy. But relevance doesn’t always equal current. Content relevance can refer to anything from information of specific interest to your subscribers, to regional specificity to, of course, specific and relevant information about the product, services, or information you are providing. Current content takes your relevant content to the next level. How? Because current content is the difference between connecting with your […]

How often do you see the word “exclusive” pop up in email marketing? Unfortunately, enough to render the word pretty meaningless. If an “exclusive” offer comes around every month, or worse, every week, your email subscribers will be trained not to pay for anything more than whatever your next offer is. And if they missed your latest “exclusive,” oh well, another one is bound to roll around soon enough. We tackled the tricky subject of the […]

Recently, I came across a blog headline: “5 ways to guarantee you’ll NEVER be successful” and, as a typically ambitious American, I have to admit I clicked on it faster than I mass delete the emails in my SPAM folder. The catchy fear-inducing word “never” captured my curiosity, as in: “One: am I doing any of these things? and two: I want to learn what these things are so I’ll never do them!” But then I […]