Yearly Archives: 2012

115 posts

ClickMail: Automating eMail Content

Ideas for Automated Email Content

If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.

ESPinator online tool for comparing email service providers

Over 1000 Marketers Have Used the ESPinator to Compare ESPs

Since we released our revolutionary tool for comparing email service providers last year, over 1000 email marketers have received a free online assessment using the ESPinator. Automatically comparing the features of 27 leading email service providers, the ESPinator is the first tool to offer email marketers a vendor-independent way to compare top email solutions. To use the ESPinator, you simply […]

What if your email worked the inbox like you work a room?

Work That Inbox: What Email Marketers Can Learn From Networking

If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential […]