Yearly Archives: 2012

Ideas for Automated Email Content

If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.

ClickMail: Automating eMail Content

How to Respond to a Low Response Rate

One of the best things about email marketing is that it’s easy to measure the effectiveness of your effort. But it’s hard to analyze data if the numbers just aren’t there. Sometimes, an email tanks. However, that doesn’t mean you can’t still learn from it. There are several types of responses that are useful to […]

Low response rates to your email? What you can learn from--and do about--low response rates

ClickMail email marketing experts help with email segmentation strategies

Divide and Conquer: Strategies for Segmentation

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database […]

Improve Your Frequency by Improving Your Content

Frequency is a critical component of email marketing. Yet how often is too often? Send too many emails and you annoy, perhaps to the point of being marked spam. Email too little and you miss out, because your competitor got into their inbox at just the right time instead of you. There is no universal […]

Mix up your content marketing types to improve your email frequency.

ESPinator online tool for comparing email service providers

Over 1000 Marketers Have Used the ESPinator to Compare ESPs

Since we released our revolutionary tool for comparing email service providers last year, over 1000 email marketers have received a free online assessment using the ESPinator. Automatically comparing the features of 27 leading email service providers, the ESPinator is the first tool to offer email marketers a vendor-independent way to compare top email solutions. To use the ESPinator, you simply rate questions about email features […]

What if your email worked the inbox like you work a room?

Work That Inbox: What Email Marketers Can Learn From Networking 1

If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential sellers and buyers. Effective networking […]

7 Tips for Making the ESP Switch as Painless as Can Be 1

At ClickMail, one of our most important jobs is helping companies find the best email provider for their particular needs when it’s time to switch ESPs. However, choosing a new ESP is only the first step in the switch. To help you cover all your bases when switching to a new email service provider, we’ve […]

ClickMail can keep you from getting derailed when switching ESPs.