Do you know the capitalist adage about business, “If you’re not growing, you’re shrinking”? It means your business must constantly be on a growth curve, never stagnant because stagnant is the same as stuck and falling behind. In today’s world of email marketing, we might alter that adage to say, “If you’re not engaging, you’re losing.” Strong language, yes, but it makes the point that we have entered the age of engagement. As social networking has […]