Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about overcrowded inboxes, email-weary consumers, and overzealous marketing that sends emails far too often. The answer is to send fewer emails by […]