What’s That Subscriber Really Worth? Crunch the Numbers Now
Sharon2021-11-09T21:16:02+00:00This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at MarketingProfs.com. The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent. Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so […]