For Better Subject Lines, Test Big, Test Thoroughly

2021-11-09T21:16:42+00:00

Loren McDonald of Silverpop is right on target with his article about subject line testing (Subject Line Testing: Tips for Getting It Right). A couple of his tips really jumped out at us, however, as worthy of emphasizing. As an email marketing agency, we are adamant about encouraging our email marketing clients to test, test and test again. From the subject line to the call to action to the email design to every other variable, we […]