Direct marketing, inbound marketing, permission marketing, content marketing and, of course, email marketing. You’re familiar with all of those. But as marketing continues to evolve, so too does the way we refer to—and think about—it and email marketing best practices. Introducing “servant” marketing, the trend featured in the just-released excerpt from the Email Marketing Handbook: Second Edition. Dubbing it “servant” marketing turns marketing itself on its head, fully and finally, perhaps, shifting the focus to a […]