The New Sales Funnel: Upside Down and Subscriber Centric

2021-11-09T21:16:00+00:00

What’s wrong with this picture? If you’re an email marketer, you might think of it as a sales funnel and therefore see it as upside down, with all your leads falling out rather than in. However, according to MECLAB’s Managing Director Dr. Flint McGlaughlin, it could be there’s nothing wrong with this picture at all, because this is the new sales funnel model. In this video from MarketingSherpa’s Email Summit 2012, GetReponse’s Jim Ducharme interviewed  Dr. […]