Seed lists are commonplace among marketers, as one of the email marketing best practices email consultants recommend. However, with all the changes in our industry, at least one email expert is looking at the role of seed lists with an objective eye. George Bilbrey is president of Return Path and founder of the industry’s first deliverability service provider, Assurance Systems. He asks, “does seed list deliverability monitoring still work?” He asks, because with the changes in […]