Study Says 1 in 5 Emails Never Delivered. Ouch

2021-11-09T21:13:54+00:00

Numbers can be misleading and deceiving, even when they are the same number. Consider six compared to half a dozen. Six sounds smaller, even though the numbers are the same. So sometimes even email consultants like us need to look at the email marketing metrics from a different angle. For example, would it surprise you to learn that around the world, 1 in 5 emails never make it to the inbox? That sounds like an usually […]