A Grain of Salt: Why Be Wary of Email Expert Advice
Sharon2021-11-09T21:12:48+00:00One thing to love about the email marketing industry is the plethora of advice and information! One thing to watch about the email marketing industry is the plethora of advice and information! Often the well-meaning email expert offers great advice based on first-hand experience. That advice has real value! But lacks any caveats. In the past week, I have seen two examples of this: 1) an article claiming that five lines of text in an email […]