A Grain of Salt: Why Be Wary of Email Expert Advice

2021-11-09T21:12:48+00:00

One thing to love about the email marketing industry is the plethora of advice and information! One thing to watch about the email marketing industry is the plethora of advice and information! Often the well-meaning email expert offers great advice based on first-hand experience. That advice has real value! But lacks any caveats. In the past week, I have seen two examples of this: 1) an article claiming that five lines of text in an email […]

A Grain of Salt: Why Be Wary of Email Expert Advice2021-11-09T21:12:48+00:00

Speak Customer! Email Expert Advice for Subject Lines and Headlines

2021-11-09T21:13:44+00:00

Both your subject line and headline play critical roles in getting people to open your emails. Once you’ve mastered the From line and got their attention that way, next up is your subject line. If that peaks their interest, your Preview Pane and headline are next in line for keeping them moving right along into your email. That makes the words in your subject line and headline critical. So why use words your customers don’t use? […]

Speak Customer! Email Expert Advice for Subject Lines and Headlines2021-11-09T21:13:44+00:00

More Incremental Improvements for Rockin’ ROI

2021-11-09T21:13:46+00:00

  Last time , we talked about adding triggered automated emails to your email marketing program as an incremental improvement that can add up to a big boost in email marketing ROI. As promised, here’s the second of our suggestions for these kinds of small changes with rockin’ returns. This one might have you scratching your head at first, however. Today’s suggestion? Incrementally grow your list. Yes, incrementally. Rather than go for a huge jump in […]

More Incremental Improvements for Rockin’ ROI2021-11-09T21:13:46+00:00

Want Email Solutions? Make Incremental Improvements for Rockin’ ROI

2021-11-09T21:13:47+00:00

If you’re searching for email solutions as big, huge fixes that will give you big, huge boosts in ROI, consider thinking small instead. Incremental improvements in your email marketing program can add up to that big boost you’re seeking. As email marketing consultants, we see all kinds of opportunities when new clients come to us. That’s  because email is made up of so many parts. Rather than applying one big email solution to a program, we […]

Want Email Solutions? Make Incremental Improvements for Rockin’ ROI2021-11-09T21:13:47+00:00

Subject Line Length: Test for Results

2021-11-09T21:13:49+00:00

Subject line best practices tend to be all over the map.  We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it comes to subject lines, the only email marketing best practices you can really depend on […]

Subject Line Length: Test for Results2021-11-09T21:13:49+00:00
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