Normally I try to read everything by email expert Chad White that shows up in my inbox. So I am not sure how I missed this article by him from February describing what email will look like in 2016. But now that I did discover it, I highly recommend reading it.
Why? Because it will help you lay out a roadmap for successful email marketing in the years ahead. The year 2016 might sound a long ways off, but it will be here before you know it. Really, we’re only talking about the number of years between the Olympics. Four years can fly by.
Chad is one of the smartest guys in the email marketing industry and an email expert who writes clearly about the field, so you can count on his predictions to be spot on. See what lies ahead for inboxes and spam, mobile devices and tablets, free shipping and online sales tax…then start mapping your email marketing program to fit this projected future.
Read the predictions here: http://www.mediapost.com/