Whoa. Turns out even an email marketing consultant can get a big surprise. Today’s? These numbers really caught me off guard: 37% of surveyed B2B marketers say their content isn’t good enough and 9% say they don’t have enough content: ‘Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions. ‘Among those 80%, content is the biggest […]