August 2012 - Clickmail Marketing

Is Your ESP Causing Your Deliverability Problems?

Sharon2021-11-09T21:10:58+00:00

Maybe you thought it was the best ESP for your company when you started, but maybe now your deliverability isn’t what you thought it would be. Is your ESP causing your deliverability problems? Could be. Even the best email service provider isn’t really the best if they don’t have a noticeable and positive impact on your delivery rate. They might have the easiest interface and the clearest reporting, or the most helpful staff or perhaps fabulous training. But if that email service provider puts […]

Is Your ESP Causing Your Deliverability Problems?Sharon2021-11-09T21:10:58+00:00

Pining for Pinterest: Ways to Integrate Into Direct Email Marketing

Sharon2021-11-09T21:10:59+00:00

I will make a confession right up front: I find Pinterest addictive. There I said it. I am borderline addicted to Pinterest. And I get how the images and sharing that make up Pinterest can be hugely beneficial for doing some of the best email marketing around when emailing a B2C audience. Pinterest makes it so easy to share images, that any business selling shoes, skis, furniture, recipe ingredients, pet care products, cars or even toothpaste could benefit from […]

Pining for Pinterest: Ways to Integrate Into Direct Email MarketingSharon2021-11-09T21:10:59+00:00

Content as Email Deliverability Best Practice

Sharon2021-11-09T21:11:04+00:00

Want an easy way to great email deliverability? Focus on great content. When people want what you’re sending, they await your emails and open them at a much higher rate than other emails. That engagement looks good in the eyes of the ISPs, improving your sender reputation, and they are more likely to let your emails through their gateways as a result. What is great content? Great content is relative. It could be funny cartoons. Or great […]

Content as Email Deliverability Best PracticeSharon2021-11-09T21:11:04+00:00

Actionable Calls to Action: Gone Is the “Click Here” of Yesteryear

Sharon2021-11-09T21:11:05+00:00

Well, we do call it a call to action for a reason, so it’s probably time to retire the venerable ol’ “click here” and move on to something more action-oriented. In days of old when the web was new and email newer still, “click here” was all we needed. Now, however, we have email marketing html capabilities and the ability to “hide” clickable anchor text into our dazzling email designs. We also have buttons for our calls to action, pretty images and visually complex emails, with lots […]

Actionable Calls to Action: Gone Is the “Click Here” of YesteryearSharon2021-11-09T21:11:05+00:00

Subject Lines With Staying Power

Sharon2021-11-09T21:11:06+00:00

Question: How old is the oldest email in your inbox? Chances are it’s more than a few days old—maybe even more than a few weeks old. As I write this, I see the oldest message sitting in my inbox showed up over a year ago! This is one more reason for writing killer subject lines. Yes, you’re right to focus on getting set up with the right html email marketing software, but that software only helps you get […]

Subject Lines With Staying PowerSharon2021-11-09T21:11:06+00:00

Casting a Net: How to Use Email to Generate Content

Sharon2021-11-09T21:11:07+00:00

Just like a great email can start with great content, it can also work the other way around. As an email marketing consultant, one of my most surprising suggestions has been to use email campaigns as a way to feed the need for future material. A good content marketing strategy doesn’t just look out to the web, nor even into your soul. You can cast a net to your very own email list and see what […]

Casting a Net: How to Use Email to Generate ContentSharon2021-11-09T21:11:07+00:00

A Marketing Marriage! Email Expert Advice for Integrating Content and Email Marketing

Sharon2021-11-09T21:11:07+00:00

Is your email marketing team working independently rather than alongside your content marketing team? Let’s marry the two together for a marketing win win! Why make such a claim? Because content and email are a match made in marketing heaven. They can give and take to and from each other in such a way that you get a bigger bang for your marketing buck…without a hike in your hours. Now that’s some kind of offspring! When […]

A Marketing Marriage! Email Expert Advice for Integrating Content and Email MarketingSharon2021-11-09T21:11:07+00:00

Keeping Tabs on Tablets? Five Tips for Better Tablet Marketing

Sharon2021-11-09T21:11:08+00:00

First we had the smartphone to contend with, with its little tiny screen in a variety of sizes. We tackled that with innovative email solutions! Now email marketers have the tablet to contend with too. On the plus side, we have more screen to work with. However, we also have a different kind of interaction to consider. Just like a user interacts with a smartphone in one way and a desktop computer in another, consumers regard […]

Keeping Tabs on Tablets? Five Tips for Better Tablet MarketingSharon2021-11-09T21:11:08+00:00

How to (Easily) Get Ahead of Your B2B Competition

Sharon2021-11-09T21:11:08+00:00

Shocking. Only 25% of B2B email marketers recently surveyed by Pardot test for mobile rendering. This email marketing consultant thinks that just might be a number that needs to change. One need only walk down the street or into a coffee shop to see someone checking email on their smartphone or PDA. In fact, I can’t think of a single business person who doesn’t regularly check their email on a mobile device, even in the middle of […]

How to (Easily) Get Ahead of Your B2B CompetitionSharon2021-11-09T21:11:08+00:00

Your Content Offer: Worth a Test!

Sharon2021-11-09T21:11:09+00:00

The savvy marketer is constantly testing, striving to improve the email marketing ROI little by little through tweaks and changes that yield incremental results…which added together can equal one big result. Marketers typically test From names, subject lines, delivery days and times, offers and placement of buttons among other elements recommended by their email consultant. In this age of content marketing, B2B marketers have yet another element they can test: content! Consider all the different types […]

Your Content Offer: Worth a Test!Sharon2021-11-09T21:11:09+00:00