The savvy marketer is constantly testing, striving to improve the email marketing ROI little by little through tweaks and changes that yield incremental results…which added together can equal one big result. Marketers typically test From names, subject lines, delivery days and times, offers and placement of buttons among other elements recommended by their email consultant. In this age of content marketing, B2B marketers have yet another element they can test: content! Consider all the different types […]