First we had the smartphone to contend with, with its little tiny screen in a variety of sizes. We tackled that with innovative email solutions!
Now email marketers have the tablet to contend with too. On the plus side, we have more screen to work with. However, we also have a different kind of interaction to consider. Just like a user interacts with a smartphone in one way and a desktop computer in another, consumers regard their tablet devices as a third kind of computing (or shopping) device. Your strategy for taking on tablets needs to take that kind of behavior into account as part of your email solutions.
A recent MarketingProfs article by Stephanie Miller offers five pieces of advice for your tablet strategy, taking into account the unique behavior of mobile shoppers when on a tablet…even taking into account when that might be! Her tips were:
1. Make the Tablet Experience Enjoyable
3. Encourage Purchasing
4. Integrate Messaging
5. Aim for Weekend and Evening Appeal
Give Stephanie’s tablet tips a quick read and be sure you’re keeping tabs on the new kind of marketing tablets require!